Myxer, the service that allows website owners to mobilize their website and which we’ve already covered before, used CES to announce the launch of its new personalization technology. The idea is to provide both content creators and end users with the ability to customize their mobile content experience more than ever before. For instance, users will be able to upload their photo and use it on one of the templates, or mix few audio files to create their own tune.

Myxer already brought few companies on board, including the LOL Family website where now users can create their own unique 3D emoticons, and Adidas Basketball website which allows you to make a personalized message from one of five NBA players… Full release goes right after the break.

PRESS RELEASE - Myxer, one of the largest and fastest growing sites for free mobile content, today announced the launch of its new personalization technology, an enhancement to the Myxer Platform that enables the distribution of customized, ultra-personalized mobile content that is unique to each individual user, through the use of a simple web-based interface.

Myxer, with more than 4.5 million users and over 9 million mobile downloads per month at http://www.myxer.com, is one of the largest communities for free mobile content. Myxer’s mobile technology solutions reach more phones with more formats than any other mobile service, and its new personalization technology now allows content creators and users to customize their mobile content more than ever before

Myxer’s new personalization technology is specifically intended to deliver the right custom content to the right user, as soon as that content is dynamically created. For content engines that generate images and/or audio files dynamically, perhaps by inserting a user’s image into a template, or by splicing together audio clips to create a personalized one, Myxer’s technology allows the delivery of this content to a mobile audience.

The LOL Family is one of the first content producers to use Myxer’s personalization technology. Users at the LOL Family website can create their own unique 3D emoticons, choosing from hundreds of styles, accessories, clothes and poses, and Myxer mobilizes them on the fly and sends the uniquely customized images directly to the individual user’s mobile phone. The technology is also ideal for major brands wanting to deliver custom ringtones to their target audience. One example of Myxer’s personalized delivery is via AdidasBasketball.com, where a user can choose a personalized message from one of five NBA players.

“Our new personalization technology has great applications in the corporate, entertainment, advertising and consumer worlds of mobile content,” said Myk Willis, founder and chief technology officer of Myxer. “Personalizing ringtones and wallpapers certainly makes downloading mobile content more fun, but it also allows companies to strongly brand themselves and make highly unique offerings for their customers.”

“The LOL Family is all about letting users express themselves creatively, and how much more personal can you get these days than how your mobile phone looks and sounds,” said Regis Ducatillon, president of the LOL Family. “Myxer’s technology allows our users to quickly and easily bring an added dimension of fun and personalization to their phones.”

More detailed information on Myxer’s personalization technology can be found at http://www.myxer.com. An example of the technology in use at the LOL Family can be found here.

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