The PostOffice has released the results of a study looking at the 'stress' caused by being out of contact on your mobile, and coined the term "NoMo Phobia" - a cunning play on words from having "No Mobile" I presume….

They 'sampled' 2163 adults (I assume asking questions, rather than taking their DNA…) and the results make for interesting, if predictable (in this day and age) reading:

When asked why they never switched their mobile off:

55% said keeping in touch with family and friends is the top reason
10% said they needed to be contactable for their jobs
9% said it just made them anxious for it to be off.

Here is a list of what activities people are willing to interrupt in order to take a call:

When watching TV: 80%
When shopping: 79%
When doing the housework/gardening: 78%
When in bed alone: 58%
When spending time with family/children: 48%
When eating a meal: 40%
When in bed with someone else: 18%

I can't believe people will take a call when in bed with someone else - would have been great if they had drilled down on that question and found out whether their partner was 'awake' or not when they answered the call

The results apparently suggest that "nomo-phobia could affect up to 53 per cent of mobile phone users -with 48 per cent of women and 58 per cent of men questioned admitting to experiencing feelings of anxiety when they run out of battery or credit, lose their phone or have no network coverage"

Well, well, well - who'd have thought not having a Moby could be so stressful …

[Via: MobiAd News]

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