It seems every gadget maker who springs for a dash of art deco ornamentation naturally calls it the Fitzgerald or the Gatsby. Thanks to the enforced appreciation of The Great Gatsby in our literacy programs, that's practically the only reference to the 1920's seeped into the national consciousness. It's tiresome.
So here we have the gorgeous Fitzgerald Art Deco Fan, and all I see is a lost opportunity. As gorgeous as this fan is, I'm not likely to pay $270 for one over investing in another air conditioner. But what if they'd been more original with the name? Say, evoking the spirit of art deco with another artist's surname, this time Metropolis' sublime effects expert Eugen Sch??fftan? Rechristen this the Sch??fffan and the pun alone would get my sale.
"Fitzgerald" Desk/Wall Fan [Horchow via DVICE]
