Lick or 'ick?' The rise of lickable ads
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Magazines Try Out A Tasty Strategy; Overcoming the 'Ick
Madison Avenue thinks a tasty approach will give new life to Welch's grape juice
Welch's is taking out full-page print ads in People magazine this month that give readers a chance to sample its grape juice by licking the ad. The front of the advertisement shows a huge bottle of the...
