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Lick or 'ick?' The rise of lickable ads

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2008-02-15 13:01:00 by bookofjoe in bookofjoe
...Ads Magazines Try Out A Tasty Strategy; Overcoming the 'Ick Madison Avenue thinks a tasty approach will give new life to Welch's grape juice Welch's is taking out full-page print ads in People magazine this month that give readers a chance to sample its grape juice by licking the ad. The front of the advertisement shows a huge bottle of the...
 
 
 
 
 
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To test Facebook ads, man poses as woman, declares social ads broken

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2008-04-21 13:38:12 by Nicholas Deleon in CrunchGear
...ads he sees on Facebook are sexual in nature. Meet hot, out-of-work singles in your area today! That sort of thing. Rather than ignore the ads like a normal person, he said to himself, Aha! This illustrates just how broken social advertising is. All they can sell me, a single man, is sex? What are they, crazy? Apparently so, yes. Upon...
 
 
 
 
 
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Location-Based Ads getting closer to reality

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2008-06-11 10:27:17 by Ben Robinson in IntoMobile
...ads that are delivered based on the users location. The service is different to many others as it uses wifi signals to locate a mobile phone. This is a novel way of locating a phone and is possible as the company has mapped wifi signals across 70% of the United States and 40 million access points worldwide. The ads are to be provided by...
 
 
 
 
 
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Skweezer Upgrades Ads for Mobile, Desktop, & Web Consoles

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2008-05-30 00:44:35 by Patrick Birmingham in Cell Phone Digest
...Ads service, which allows customers to serve ads to a wide variety of mobile, desktop, and other Web-enabled consoles through a single ad feed This latest release of Skweezer Ads includes innovations that are firsts for the online advertising community. One such innovation is a patent-pending algorithm that dynamically converts conventional...
 
 
 
 
 
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Would You Watch Cellphone Ads if it Got You Free or Cheap Service? [Question Of The Day]

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2008-08-13 18:20:00 by Adam Frucci in Gizmodo
...ads down your throat, have done a study that found that while a mere 7% of cellphone users are open to receiving ads on their phone, a much more significant 24% say they've responded to such ads on their phone. A whole quarter of the phone population responding to ads? That has advertisers salivating, so you know that phone ads will be the...
 
 
 
 
 
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Video: Ads appear only when you do

2008-04-06 15:56:35 by Nicholas Deleon in CrunchGear
 
...ads? Short on cash, the metro in DC will install a type of interactive ad, apparently already present in other public transportation hubs around the U.S. The ads only appear once you walk by. Once someone has walked past an ad, an infrared beam is broken which triggers software to display an ad. That video up there shows it off quite nicely...
 
 
 
 
 
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Zedomax AdTech 2008 Coverage - Etology.com offers Advertisers and Publishers Text Ads, Banners, Thumnails and more.

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2008-04-21 14:13:33 by max in zedomax.com
...ads, banners, thumbnails, and more. They offer a wide range of banner ads, which I liked since I need to be flexible when I am offering advertising on my blog The greatest feature about Etology.com is that they allow you to set your own prices for your ads For mine, I chose a 125125 pixel ad, I havent put it on this blog yet, but I will do...
 
 
 
 
 
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YouTube tests out Mobile Ads

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2008-08-25 07:31:16 by Ben Robinson in IntoMobile
...ads on the mobile version of its site ( http://m.youtube.com ). These ads are apparently on the US and Japanese pages of the site The Mobile version of the site hasnt been running all that long, and has overcome some technological issues to do so - mainly that whilst PC-based browsers can accept Flash video, Mobile devices require it in 3GP...
 
 
 
 
 
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Google CEO predicts more money from Mobile Ads than Internet in future

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2008-08-14 18:57:16 by Ben Robinson in IntoMobile
...Ads than Internet Ads in the future. His opinion is that due to the personalisation element of Mobile, accurate targeting is going to take place - which means more contextually relevant Ads, and more click-through As you may know, Google has been developing in the Mobile space for some time with its core search service, mapping Apps, and...