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What Do Media Planners Really Want From Mobile?

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2008-04-21 20:17:25 by Ben Robinson in IntoMobile
...inefficient task to contact all the individual media owners. We need transparency Measurement - One of the biggest issues around measurement is that the data if it is available at all it is not provided in a way that is easy to use. It makes it very inefficient from a time and cost point of view to operate in mobile CTR (Click-through rate)...
 
Tags: mobile media center, mobile media, media, media planners, mobile media market, launch media mall, mobile, media agency, mobile industry
 
 
 
 
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Incandescent light bulbs be to shelved by 2012 in US

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2007-12-24 06:06:00 by Darren Murph in Engadget
...inefficient devices in the not-too-distant future, but a new energy bill signed into law this week throws the US into the aforementioned group. Better grab a pack of the current bulbs while you still can -- soon you'll be holding a sliver of history Image courtesy of HD Read | Permalink | Email this | Comments
 
Tags: incandescent light bulbs, law, current bulbs, image courtesy, inefficient devices, not-too-distant future, week throws, energy bill, feelings
 
 
 
 
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Recycle Your Old Wireless Phones and Save a Life

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2007-12-26 14:24:33 by Leo Blanco in Mobilewhack
...inefficient customer service. Still, there is a glimmer of hope with their social programs like Verizon Wireless Hopeline and its phone recycling program . If you received a new mobile phone as a Christmas gift or plan to buy the top of the line handset, you might want to consider donating your old mobile phones, accessories or batteries to...
 
Tags: phones, simple mobile phones, provide wireless phones, mobile phones, program, hopeline program, hopeline, domestic violence prevention, domestic violence
 
 
 
 
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Microbial fuel cell insights bring practical poo power closer to reality

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2008-01-06 03:26:00 by posted by Pantha in
...inefficient. Before long, we could totally be taking it for granted that our robotic underlings are powered by beer and poo Read | Permalink | Email this | Comments
 
Tags: fuel cell, fuel cell performance, biodesign institute report, bacterial metabolism, disappointingly inefficient, researchers, robotic underlings, electrical potential, potential betterment
 
 
 
 
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Father of Plasma Saves Middle Earth, Predicts Plasma-Screen Laptops [Ces 2008]

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2008-01-09 17:39:21 by Wilson Rothman in Gizmodo
...inefficient plasma energy use to a point that it drains a battery less than the LED light source in an LCD does. Pair that with super-thin plasma technology , and voilaplasma-screen MacBook Pro anyone? We were just kidding about that whole "saving Middle Earth" business...or were we? [ Larry Weber's Society for Information Display
 
Tags: middle earth, larry weber, super-thin plasma technology, led light source, information display, shaggy professor, macbook pro, plasma tv, skinny
 
 
 
 
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CFL + motion detector = Motionbulb

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2008-01-09 17:15:00 by Christopher Grant in Engadget
...inefficient incandescents go the way of our favorite robo-dog in 2012 Read | Permalink | Email this | Comments
 
Tags: bulb, cfl bulb, motion, light, motionbulb, inefficient incandescents, favorite robo-dog, comments, permalink
 
 
 
 
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Novel Dark-field X-ray Technology Developed

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2008-01-22 18:26:45 by Michael in Medgadget
...inefficient. Our new technique uses novel x-ray optical components, in the form of nanostructured gratings, that permit the use of a broad energy spectrum, including the standard range of energies in traditional x-ray equipment used in hospitals or airports, adds Christian David, Pfeiffers colleague at PSI. This opens up the possibility for...
 
Tags: images, dark-field images capture, dark-field x-ray images, equipment, dark-field images, traditional x-ray equipment, soft tissue, explore soft tissue, medical equipment
 
 
 
 
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OrNim's Targeted Oximetry

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2008-01-30 18:29:03 by Michael in Medgadget
...inefficient OrNims first product will assist physicians in preventing and reducing neurological damage that frequently occurs during traumatic brain injury, stroke, or following cardiac arrest More at MIT Tech Review Company page: OrNim
 
Tags: deep tissue, deep tissue volumes, specific deep tissue, monitor tissue oxygenation, monitor, tissue oxygenation, oximetry, tissue, pulse oximetry
 
 
 
 
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Il Tempo Gigante - Steampunk Racecar

2008-02-02 14:25:15 by Tinkergirl in Brass Goggles
 
...inefficient - but it is very beautiful, and the animation itself looks utterly charming. I believe they even sell a radio controlled one
 
Tags: car, race, tempo gigante, sportscar race, sportscar, beautiful creation, flklypa grand prix, pinchcliffe grand prix, beautiful
 
 
 
 
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Elevator tunnel isn't the most efficient tunnel out there

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2008-02-04 14: