UK: Cider drinkers' enthusiasm goes flat over text promo
...promo centred around a text message that was received, urging people to text back to get a free "pint" (568ml glass). Apparently, there was also an additional use of LBS (location-based services), whereby if "pub" was texted back to the source shortcode, then the address of nearby ale-houses would be sent back - cool methinks, but read on
It...
